Most businesses I’ve called to cancel local services or change my address in preparation for moving made the process effortless.
And then I called the Boston Globe.
Jason: How can I help you?
Me: I’m moving to the other side of the country, so unfortunately I’ll need to cancel my subscription.Jason: Do you realize that one of the advantages of your Monday to Friday subscription is the great local news coverage?
Me: I do, and I’ve enjoyed it, but since I’m moving it wouldn’t really be “local” anymore.Jason: We’d be happy to update your delivery address.
Me: I’m moving across the country.Jason: You could let someone else in the household take advantage of your subscription.
Me: The entire household is moving. I really do need to just cancel the subscription.Jason: Would it help if I offered a 25% discount?
Me: Err.. no.
I understand that businesses don’t want to let customers go without a fight, but when I open the conversation with “I’m moving,” it would save us all a lot of time and trouble if you just cut your losses and let me go. I like the paper, I’m fine with the cost, and I’m satisfied with the service. There’s nothing for you to fix. I’m just no longer going to be located within a thousand kilometers of your delivery area.
Perhaps if they offered a discount on a new home, or a super-great job in Boston, maybe in their customer service department. Then you could stay AND keep that Globe subscription.