When I first moved here, I couldn’t find a Starbucks near my office.  (Google Maps told me there was one there, but I literally couldn’t find it.)

Then I found locations one block west and two blocks east of my office.  I drank an occasional cup, but they weren’t terribly convenient.

Eventually I discovered the location one block east, within easy walking distance, but tucked inconveniently inside a building.  Then they built a fourth location two blocks west, from which I bought another two or three cups per year – no real volume at all.

And then they built the one on the same block as my office, and I’ve bought a cup of coffee every morning since.

We’re gonna need a whole team of psychology researchers to figure this one out.