I mentioned back in February how a popular hosting provider had recommended web space as the perfect Valentine’s Day gift.
Today I got an e-mail headed, “Looking for a unique way to show Mom you love her? Give Mom a customized website.”
This has to be the least intelligent marketing campaign ever. I admit it’s a nice thought to create a website for Mom with family photos and “letters of appreciation” (as the e-mail recommends). It’s certainly nicer than the outcome that would surely follow any guy on the planet uttering the phrase, “Here, honey, I got you a web hosting contract. Let’s go celebrate.” Still, let’s not get carried away with the Hallmark Holiday marketing campaigns.
You already have a personal web space. Wassamatter? Afraid of a little competition. I don’t see any pictures of kittens, or baby pictures from the 1920s on your site — which puts you at a distinct disadvantage vis-a-vis your basic mom-page.