In the wake of the Superbowl, we can revisit a brilliant ad from Kraft’s Huddle to Fight Hunger campaign.
Besides communicating Kraft’s message effectively, it’s also a pretty good demonstration of how the game is played.
In the wake of the Superbowl, we can revisit a brilliant ad from Kraft’s Huddle to Fight Hunger campaign.
Besides communicating Kraft’s message effectively, it’s also a pretty good demonstration of how the game is played.
Great ad! “Ad” isn’t even the right word. It’s a parable with layers of messages. As twitter compresses information, YouTube, Content.tv and other outlets broaden the canvas. It’s nice to see how well that time and space can be used.
One of the broadcast ads on Superbowl was a two minute commercial for Chrysler. It showed a guy (Eminem, it turns out) driving through Detroit talking about what kind of city it is. Near the end there’s a 25s build-up — as long as most commercials — with a gospel chorus, leading to “This is what we do.” A car commercial. google “chrysler eminem” or http://www.youtube.com/watch?v=SKL254Y_jtc