Google generously sponsored free wireless Internet access at 54 airports during last year’s holiday season, including Boston’s Logan International. This made hectic holiday travel a little more fun, and surely got Google a metric boatload of ad impressions on all the “wireless jail” pages we see when first connecting.
I don’t mind terribly paying for the resources I consume, as a general rule, but the pricing model for Internet access at airports is a terrible fit for most people. At Logan, the cost was $7.95 for 24 hours of access. On its face, that’s not bad. But of course, most people aren’t spending 24 hours in the airport; they’re just checking their e-mail in the one hour buffer surrounding their flight.
Well, good news, citizens of Boston: Massport has arranged to keep the Internet free at Logan — indefinitely! Unsurprisingly, use of the wireless network grew sixfold during Google’s sponsored access, and Massport is finally ready to continue offering the third basic element of human survival at no cost. Excellent decision.
I love the number of shared libraries that appear in iTunes at the airport. My favorite selection this time: “Stud Beefpile.” I didn’t dare look to see what was in that one.