Dear #{car_company}#

Zipcar just sent me an e-mail that begins:

Hi #{first_name}#,

Oops!  At least this is marginally better than when they addressed me solely by my last name (with no honorific), making their e-mail rather reminiscent of gym class.

One thought on “Dear #{car_company}#

  1. #{car_company}# says:

    I’ve always found their e-mails pleasant. OF course, I took a lot of heat in high school for my unusual name (thanks, Mom & Dad) so anything that’s not hostile seems warm and friendly to me.

    Mr #{car_company}#

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