Peapod, the online grocer, assumes (correctly) that most searches are for either a category (Brown Rice, Instant Rice, Rice Cereal, et cetera) or a brand (Carolina Rice, Uncle Ben’s).
Today I wanted to find Ben & Jerry’s ice cream. Knowing that I’d see a list of brands, I searched for “Ben.” Sure enough, Ben & Jerry’s is right there under “Looking for a brand?” So is Uncle Ben’s and Benadryl.
Under “Looking for a category?” I see “Skin Care Acne Medications” (and nothing else).
Blërg!
