The Boulder Creek Festival this year (back at the end of May) fell on a particularly hot day, so we were excited to see this booth in our wanderings:
This appears, at first glance, to be a fairly typical lemonade stand. But upon closer inspection the tiny yellow sign in the window (beside the Visa and MasterCard logos) says, “This booth does not sell lemonade.”
They seem to have failed to grasp a certain key element of the “lemonade stand” concept.
(Full disclosure: another lemonade stand was located in the adjacent space, and the sign clarified that not selling lemonade was part of their contract with the Creek Festival. However, I maintain that having a lemonade stand that doesn’t sell lemonade is a bit misleading with or without a contract in play.)
My booth says “Free Beer”, but alas my contract prevents the actual “selling”. Once I have those thirsty frat boys in range, I sell them “Hollister” sweatshirts and novelty foam can cozies. It’s like a license to print money. (BTW: I also sell licenses to print money in my other booth.)