This sounds mediocre, but is in fact just excellent. Adam Ladd showed his daughter some well-known logos (Pepsi, McDonald’s, Starbucks, Nike) and recorded her description of them. Any kindergartner would probably give similar responses, and that’s precisely what’s interesting here.

Some she can name on sight (“that is the Disney”), some she recognizes but can’t name (“that is the coffee logo”), and others just get cute descriptions (“outside space — it looks like a shooting star with a planet”).

As much as adults protest that advertising must be a waste of money because nobody wants to read it, this sure suggests branding works.

(via Kottke)