Google makes its money by showing you ads, and the idea is that they’ll know what ads you’ll like based on your interests. Depending on what services you use (search, GMail, Voice, et cetera), Google may know a little or a lot about your Internet life.
To see what categories Google thinks you like best, view the Ads Preferences page.
A couple of mine are accurate. As a web developer, I do find Internet & Telecom – Web Services – Web Design & Development relevant. On the other hand, I’m also tagged with Home & Garden – Home Furnishings – Lighting and Hobbies & Leisure – Crafts. Can’t you picture me sitting at my craft table decorating a new lampshade with seashells? No? Well, neither can I. But Google can.
A footnote promises that “sensitive interest categories” don’t count. So if your primary interest is Pornography – And Lots of It, you won’t find that in your profile anywhere. Handy!