We just ordered Sophie’s school pictures online. Using sample pictures with models (letting you choose which model looks most like your child), the Lifetouch website does its best to offer up-sells — added bonuses for an extra charge. Do we want an extra thousand wallet prints, or a selection of multiple poses so we can choose our favorite?
The best option is this, offering to retouch the picture to remove acne:
Retouching?
Even better than the existence of this service is the brilliant marketing: the default choice is “Basic Retouching” showing the handsome young man you surely want printed in your son’s yearbook. Or, if you’re a cheapskate, you can choose to see his face dotted with acne.