FedEx just earned huge points for their commercial on Hulu.  We see what appears to be a FedEx commercial playing, but it’s clearly on fast forward, complete with the wavy lines and faint squealing reminiscent of VCR tapes.  The narrator says:

Instead of our commercial, go ahead and watch your video now.  We understand.  Your time is valuable.

The line reads:

This content brought to you faster by FedEx.

The ad runs for a short ten seconds.  Whether it’s really shorter than usual ads or just feels shorter, FedEx succeeds entirely.

After an unfortunate experience with a particular FedEx agent around Christmas that drove me to their competitors, I will now absolutely be doing my shipping with them, if only to reward them for the brilliant marketing.

Incidentally, it doesn’t appear possible to deliberately watch a commercial over again on Hulu.  Perhaps they didn’t think anyone would ever want to.