I recently booked a flight on Northwest Airlines. They don’t fly a lot of routes that interest me, so I can’t remember ever having flown with them. Here is their seat selector. Which seats do you think are available?
Northwest Airlines Seat Selector
Did you guess the blue seats are available? Incorrect! Those are premium seats available for a surcharge.
Next you’d probably guess the dark seats are the ones that are available to select, since they have the highest contrast. You are, of course, again incorrect.
They’ve chosen white to indicate the available seats, thereby making the process as unituitive as they could manage.
I guessed the red dots because the last time I flew the passengers laid down on the wing. Apparently there have been some changes since then, although not all for the better. Seats inside the plane don’t have as nice a view as the wing. Plus if you’re inside, they can give you airline food — another big minus.