Advertising Demographics

I took advantage of my “All You Can Jet Pass” with JetBlue to spend the day in Manhattan yesterday for no particular reason.  I’d like to share a couple highlights of my trip.

We’ll Need Both Horsepower

I noticed the New York Police Department has purchased some interesting law enforcement vehicles I hadn’t seen before:

NYPD Enforcer

NYPD Enforcer

In the words of Mystery Science Theater 3000 (in the episode Space Mutiny), “Put your helmet on!  We’ll be reaching speeds of three!”

Location, Location, Location

On my way up Fifth Avenue, I noticed a suspicious lack of overwhelming crowds in the 34th street area.  On a drizzly, foggy morning, I decided it might be the perfect time to see the top of the Empire State Building for the first time.  I walked straight in past the enormous rooms setup with stanchions to control the usual crowds, all completely empty, and went straight to the top.  Even in bad weather the view is fantastic.

Looking down, I couldn’t help noticing this advertisement pointed straight up at us:

Empire State Building Ad

Empire State Building Ad

Since the official website (under Frequently Asked Questions) reports that 3.8 million people visit the building every year, statistically a few were probably looking for an apartment.  On the other hand, about 90% of the people I heard up there were speaking French, suggesting they weren’t from the New York area, and thus were far less likely to be moving in.

Cupcakes!

The Buttercup Bake Shop is as fantastic as its pictures suggest.  No humorous anecdote; just good cupcakes.