FedEx just earned huge points for their commercial on Hulu. We see what appears to be a FedEx commercial playing, but it’s clearly on fast forward, complete with the wavy lines and faint squealing reminiscent of VCR tapes. The narrator says:
Instead of our commercial, go ahead and watch your video now. We understand. Your time is valuable.
The line reads:
This content brought to you faster by FedEx.
The ad runs for a short ten seconds. Whether it’s really shorter than usual ads or just feels shorter, FedEx succeeds entirely.
After an unfortunate experience with a particular FedEx agent around Christmas that drove me to their competitors, I will now absolutely be doing my shipping with them, if only to reward them for the brilliant marketing.
Incidentally, it doesn’t appear possible to deliberately watch a commercial over again on Hulu. Perhaps they didn’t think anyone would ever want to.