Is it “Cozy” and in a “Great Neighborhood” Too?

I was just renewing my lease when I noticed this ad for a new building in Boston:

“Limited time Offer!

“Lease one of our brand-new apartments before March 31st, 2008 and receive up to ONE MONTH FREE! That’s a potential value up to $9,120! So you better hurry, this offer won’t last.”

By getting a single month free the savings are up to $9,120? Is this ad supposed to make me want to live there? I don’t know that much about math, but I’m pretty sure even with the one free month I’d still be spending $100,320 on rent next year. I don’t make $100,320 in a year, so that would be problematic.